Biogena, Austria’s leading expert in the field of micronutrients, opened up its first store in the capital of Carinthia. “With our opening in Klagenfurt, we want to spread our store-network and also offer our consumers in Carinthia personal advice on site”, explain Julia Ganglbauer and Ulrike Göllner-Gradwohl, management Biogena Stores. Together with doctors, therapists and consumers, the opening of the stores premises was celebrated on 18th, 19th, and 20th May with nearly 200 visitors. “In addition to our new location in Carinthia, we have stores in Salzburg, Linz, Vienna, Graz, Natternbach (Upper Austria) as well as in the German border town Freilassing and Frankfurt am Main”, explain Ganglbauer and Göllner-Gradwohl further.
A hint of Biogena in the heart of Klagenfurt
Entering the new store at the Alter Platz 28 in Klagenfurt, visitors feel what it is all about: time for their own wellbeing. The whole store is coloured in teal, the company colour and is characterised by the use of natural materials: walls from natural concrete, plants, wood elements as well as cosy seats make the atmosphere enjoyable and relaxed. The team of trained micronutrient consultants under the store manager Janine-Jasmin Schiller shows the costumers the benefits of micronutrients and always tunes in to individual situations. In addition, there are selected expert books and high-quality organic plant-oils from the South of Carinthia in the store.
Already 10 Biogena stores in Austria and Germany
With the new store in Klagenfurt, already the 10th Biogena location has opened its premises. Since in Austria, we already have stores in Salzburg, Vienna, Upper Austria and Styria, the next logical step for us was the expansion to Carinthia. Especially with a lot of colour and natural elements, visitors are already impressed when entering the store – and we make the variety of the world of micronutrients tangible for them”, explain Julia Ganglbauer and Ulrike Göllner-Gradwohl
Great interest among the Klagenfurt population
„We have opened the new store at the beginning of May and there is already a significant frequency. In addition to the varied offer with over 250 high-quality products, also the strategically convenient location in the middle of the Old Town of Klagenfurt plays a role here”, say Ganglbauer and Göllner-Gradwohl, who are happy about the interest of the inhabitants of Klagenfurt. From 18th to 20th May, the opening was celebrated together with doctors, therapists and costumers, directly in the store. Altogether, there were nearly 200 guests at the opening party. Amongst other things, visitors had the opportunity to take part in a competition. The first prize? A family holiday in the IKUNA Naturresort.